Thursday, August 18, 2011
A found article in the Minneapolis Tribune from January 29, 1968 profiled the then 28-year-old radio host, described as having a "lean and hungry look" with "extended sideburns and a walrus mustache," offering a glimpse into the early stages of his career and the early days of talk radio, which, contrary to popular belief, did not start with Rush Limbaugh in the late 1980s.
According to the 1968 profile, Alex Bennett began his radio career as a top-40 disc jockey but decided to become a talk man "when he realized he was going off his turntable playing rock 'n' roll for teenyboppers." He started out doing talk radio at KILT in Houston, Texas, moving on to WLOL-AM in St. Paul, Minnesota in late 1967. On his Houston show, "I had John Scopes on, the monkey trial guy. We found him in Shreveport, Louisiana. What a wonderful guy. He's over 60 now and still a rebel," he told the Minneapolis Tribune.
"Then I had Tim Leary on to discuss LSD. He's one of the few people I just couldn't argue with. I don't agree with him, but he's an absolutely charming guy."
He also claimed that while doing talk radio in Houston, he conducted a seance on the air, and that he was frequently threatened both on air and off. When an on-air caller threatened to punch him in the nose, Bennett told him, "I'll tell you what, you come down here at ten tomorrow night and we'll go off in a corner and let another announcer give a blow-by-blow description."
The man who made the threat didn't show up "but 500 other guys came down to the station all claiming to be the guy who called," Bennett told the Tribune.
In Minneapolis, working at the legendary WLOL Radio, Bennett found callers to be a little less volatile. "I've been on the air [here] six weeks now," he said in January 1968, "and there haven't been any bomb threats or people following me or dirty phone calls."
But it wasn't all "Minnesota Nice." He said that Twin Cities callers were better educated and at the same time more racially prejudiced than those who called in to his Houston show. "The level of our conversations is higher here, but we also get more hate callers. In the South they still have segregation as an outlet for their hatred of Negroes, but here their hates have been suppressed because segregation isn't the socially accepted behavior."
Bennett acknowledged that even back then, "A majority of callers on any talk show are conservative." His own views, as he described them at the time, were more moderate liberal than radical Left. "I am basically against the war in Vietnam and I suppose you could call me a pacifist...As a nation which has led others to improvements in standard of living and human rights, it's about time we set the pace for peace."
Houston and Minneapolis were mere stepping stones for a man destined for the big markets. In 1969 he went to WMCA in New York City as it transitioned from top-40 to talk. While there, among other things, he went to London to investigate the Paul McCartney death rumors (and would later become a close friend to John Lennon and Yoko Ono). But his stated views were becoming more radical, at least for the station and its sponsors.
In a May 1971 follow-up, the Minneapolis Tribune reported, via the trade paper Variety, "Bennett, one of the early noisemakers and boat rockers in 'LOL's talky format, was fired recently from his reported $35,000-a-year nightly show on WMCA...supposedly for his 'anti-establishment preachments' in favor of legal marijuana and in disfavor of President Nixon and associates.
"One sponsor, Coca-Cola, which reportedly had told its agencies to avoid such 'controversial' shows as 'All In The Family,' the Smothers Brothers and 'Laugh-In,' dropped out of Bennett's show after one on-air program with the Yippie party, Variety related."