Sunday, January 8, 2012
Politics In Advertising (Non-Partisan Variety)
Turning the clocks back to the early 1930s, things were still pretty volatile in the United States, not to mention the rest of the world. There was a Great Depression going on while dictators stormed through Europe. In the U.S. millions were out of work, companies and banks were going out of business, there was labor strife in the cities and in 1932 voters were ready to run the current occupant of the White House, Herbert Hoover, out on a rail. Franklin D. Roosevelt would end up winning the election that year on the Democratic ticket but the American Oil Company of Maryland (Amoco) ran its own candidate for president, the Hon. I. Save-On-Gas, on the Economy ticket. He looked like a stereotypical gasbag politician too.
"LEADER in every taste test, winner of every digest poll, Heinz aristocrat tomato juice is overwhelmingly elected by flavor connoisseurs everywhere!" the ad proclaimed.
And in another political campaign themed ad from about the same time, the John F. Trommer Brewing Company of Brooklyn, New York issued a novelty postcard depicting a newspaper with the banner headline: TROMMER'S ELECTED! CARRIES EVERY DISTRICT.